M. Leonor Neto

PhD Candidate
New York University

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I am a PhD candidate in Marketing (Consumer Behavior) at New York University Stern School of Business.
My research lies at the intersection of judgement and decision-making, persuasion, and moral and social psychology, with a focus on applying behavioral science to policy-relevant contexts. Much of my work examines how the framing of information shapes judgment and choice.

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Publications / Manuscripts

Evaluation of S-frame and I-frame policies
Neto, M. L., Kim, O. & Jung, M.
In preparation
In the Eye of the Political Review Storm: How Identity Activation Begets Polarized Reviews
Watson, J., Boegershausen, J., Neto, M. L.
In preparation
Communicating Tail Risk Credibly
Neto, M. L., Lewis, J. & Caviola, L.
OSF, 2025
[PDF] [ResearchBox]
Payment or Donation? Leveraging Reciprocity when Nonprofits Give Back to their Donors
Neto, M. L., Jung, M. & Erdem, T.
SSRN, 2025 - under review at Journal of Consumer Research
[PDF] [ResearchBox]
Oxytocin and vasopressin modulation of prisoner’s dilemma strategies
Neto et al.
Journal of Psychopharmacology, 2020
[PDF]
Holistic word processing is involved in fast parallel reading
Ventura et al.
Journal of Expertise, 2019
[PDF]